Pay-Per-Click Advertising
Pay-Per-Click Advertising
SEO refers to techniques and strategies that make your website more visible in Google search results, ideally ranking in the top 10 results for search queries that are important for your business. This can include changes and optimizations to the content on the site; the structure of the site including navigation, links to and from site pages, and even some behind-the-scenes code; and links from external websites to your own because of the merit of your content.
Of course, that's not all there is to SEO. In fact, there's a long list of search ranking factors. In a nutshell, Google wants to know your business is trustworthy and it looks for signals like:
External reviews of your business
Brand mentions from trusted external sources
Social media sharing
And more. The more positive these signals are, the better your pages and your site will rank.
How can your business benefit from SEO?
You can win new customers. SEO increases the chance of customers finding your website when searching for queries related to your company. Whether customers are just researching or they’re ready to buy, getting them to your website is the first step in winning their business.
You can establish authority. When you rank high for popular search queries, your business can become an expert on key topics. Over time, you can increase your credibility and drive even more business.
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